What Is Call to Action?

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Glossary

A call to action (CTA) is a text, a button, or any other prompt located on any piece of media, whether it is a website, an email, or a social media post that asks users to act. Such actions include buying a product, clicking on the link, subscribing to the newsletter or a social media page, or signing up for a free version.

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How to create a successful CTA?

Creating a working CTA is not an easy thing. It requires profound research that is linked to who your customers are, what your brand is, what you want the user to do, and much more. Many details go into creating a CTA, including form and color, but it is much more than a red rectangle in the middle of the page.

However, there three main components that create a formula of the CRA:

Problem - what problems does your customer face that you can solve?
Solution - what solution can your product provide?
Action - what does the customer have to do to receive the desired solution?

What Is Call to Action?

How to create a successful CTA?

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