What is Product Listing Ad

Uses

Glossary

You can spot a product listing ad all over Google platforms. These usually show more than just a text ad; they are closely connected to the products and categories and appear above all search results, as well as text ads in the Google search shopping tab.

Product Listing Ads, also known as PLAs or Google Shopping ads, are paid advertisements that provide information specifically connected to the product you are searching for. They include a picture of the product, text description, and prices and are based on the cost-per-click model.

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Why should you monitor product listing ads?

Such ads have a very high conversion rate since most shoppers use Google to find the right product. Other benefits include:

Having the product displayed at the top of the bar. This format allows buyers to spot the product more easily. Your brand also has more exposure since pictures are better remembered by people in general.
Most of the clicks are made with an intent to buy. These are not only more eye-catching but usually, the displayed information is enough for the person to decide if he is interested in the product or not.
Seamless user experience. Such ads appear to be highly relevant searches and do not force the potential customer to scroll through endless pages, taking him directly to the product page.

What is Product Listing Ad

Why should you monitor product listing ads?

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