What is B2C

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Glossary

B2B stands for business-to-consumer. This is a type of transactional relationship that occurs directly between the business and an individual customer. Such businesses are focused on creating profound customer relationships based on product or service personalization.

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The main B2C models

Direct sellers - the customer is making a purchase directly from the physical store or a website.
Online intermediaries - the 3rd party that does not own a product is included to connect the seller and the customer.
Advertisement - a 3rd party with a popular platform promotes the seller's product to the audience. With the growth of influences, this model became one of the most popular in recent years.
Community - a group of people that share the same or similar interests. The person who manages the community is not important compared to the content he produces.
Subscription - the seller has complete or partial right to the content and provides access to it to the consumer for a fee.

What is B2C

The main B2C models

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