What is B2B

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Glossary

B2B stands for business-to-business. This is a form of transaction or a provides-customer relationship, where both parties are companies and none of them is an individual buyer. It is usually referred to as the relationship between the supply chain parties, where a company buys resources from the supplier. Yet, in the modern age, it includes service provider companies instead of manufacturers.

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The B2B sales funnel

The B2B sales funnel has variations based on the industry and company specifics. The most common steps include:

Establishing brand awareness - presenting a company to potential customers.
Creating interest - building customer interest based on how you can solve their issues.
Doing the research - the potential customer is thinking about purchasing your product or service and consults with the shareholders or team members.
Purchasing the product or service - the customer either proceeds with the purchase or declines an offer.
Post-sale evaluation - based on the satisfaction level, the customer proceeds cooperation or stops it.

What is B2B

The B2B sales funnel

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